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When Chocolate Meets Art...

Updated: May 18, 2020

Chocolate and art are inevitably two of earth's most intense soul awakeners. Sometimes, chocolate can be art. Take Vintage Plantations Chocolates, for example. Their abstract yet captivating packaging represents a beautiful story through bright colors.


Pierrick Chouard, owner of Vintage Plantations Chocolates and pioneer of the bean-to-bar movement, took a life-changing trip to research local cocoa farms in Latin America back in the late 90s. He was managing a French chocolate company back then, and was unaware of the social and economic challenges cocoa farmers were facing at the time. He decided to do something about it.


He brought along a close friend and talented painter, Charlotta Janssen. She took on the enriching task of taking pictures of the cocoa farmers' daily lives, which then became fascinating paintings. It took Charlotta 6 months to complete 17 large paintings, which were then auctioned in New York City.

All funds went to the cocoa farms, which helped them build a warehouse and buy a large truck to transport the beans. These paintings then became the image of his own bean-to-bar chocolate line, Vintage Plantations Chocolates.


It's safe to say that a craft chocolatier is also an artist. It takes a real dreamer to gather such pieces of inspiration and turn them into a beautiful act of kindness.


It's safe to say that a craft chocolatier is also an artist.

Great dedication and deep inventiveness is needed to turn a cocoa bean into a delicious, mouthwatering chocolate bar, that can bring out a hundred different flavor notes on a single bite, and turn any dull moment into a ceremonious instant of extreme pleasure. If that is not art, then I don't know what is!






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